Blog 80: Analyzing the Value Alliance

Welcome back to Brooke In The Air! This week we’re discussing the lesser known Value Alliance! An alliance made up of Asian low-cost carriers with only 4 members. They still make up a sizable amount of regional passenger traffic. The only other alliance is the U-FLY Alliance, geographically based around the Seychelles.

This is the world's second alliance, after the U-FLY Alliance - to be covered next week, to consist only of low-cost carriers (LCCs). It is the first pan-regional LCC alliance. It comprises five, originally nine, Asia-Pacific airlines: Cebu Pacific, Cebgo, Jeju Air, Nok Air and Scoot. Of these, Singapore-owned Scoot is the most successful.

The Value Alliance is the fourth-largest airline alliance in terms of passengers, flights, destinations, combined fleet and members, ahead of U-FLY Alliance and Vanilla Alliance.

The Value Alliance was established by eight airlines in the Asia-Pacific region on 16 May 2016 as an allianceof convenience. The alliance allows passengers to book flights with all of the eight carriers through each partner website, to create itineraries across the region through a single booking. The combined carriers collectively serve more than 160 destinations, primarily in the Asia-Pacific region, with a total fleet of 176 aircraft and an annual passenger total of 47 million in 2015.

Members

Members include Jeju Air, Scoot, Cebu Pacific, Cebgo, and Nok Air.